If you have a local business, then you may have a hard time finding places for your ads on the content network. So, in this post, we’re going to give you some ideas of where you might place your ads.
Let’s take a look at 3 different places:
1. First, there are review sites, such as Yelp.com. Yelp allows text ads under the “Find Reviews” listings. If somebody is looking at a pizza listing in your city and you run a pizza place, then this would be an effective place to have your ads.
Another trick to find sites to advertise on is to Google the name of the site you want to advertise on with “Related:” in front of it. For instance, we can find all of the similar sites to Yelp.com by typing in: related:www.yelp.com/. We then see:
We can then check each of these sites inside your AdWords
account using the placement tool (accessed when setting-up
a placement campaign):
By doing this, we see Zagat does not use Google ads.
However, UrbanSpoon.com (a review site) does.
2. Create a local business ad inside your AdWords account to advertise on Google Maps (Maps.Google.com). Inside your AdGroups, the link to create your ad looks like:
3. Type-in your city into the “Describe topics.” Let’s type-in “Atlanta:”
You then get loads of local sites to place your ads. You might get more specific and type-in “Atlanta Restaurants” or “Atlanta Blog” to get more targeted listings.
You want to look for sites where those likely to become a customer would visit. Don’t just use a site because it’s local.
Simply put, there is a lot of opportunity here to get great placements on a local level. It just requires some looking and not getting stuck on just having your ads on one type of site.
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