Google offers dynamic keyword insertion (DKI), an advanced Adwords feature to help advertisers automate ad text creation. Adwords dynamic keyword insertion.
Moreover the quality level is associated with the keywords and ads in the AdWords campaign. It is determined by Click Through Rate (CTR), word key and relevance of ad text, landing page and keyword performance history. …
In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that’s where conversions actually take place.