February 16, 2010
According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]
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January 29, 2010
Here’s a conversation I repeat often which makes my brain hurt!
It goes something like this:
MARKETER: ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”
GLENN: “OK, well, where does SEO Traffic come from?”
MARKETER: “Uhm, well, I guess it comes mostly from Google”
GLENN: “So, [...]
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Google vs. Facebook – Advertising Wars
September 18, 2009There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]