February 10, 2010
Know the biggest problem we face as internet marketers?
LIARS.
A Darwinian economy creates ruthless temptation to lie, exaggerate, distort, and mislead. And the PPC auction puts that on steroids.
Every time you look at the results of a split test you’re faced with a moral dilemma. Because the majority of the time, strengthening your claim beyond [...]
Read the full article →
January 29, 2010
Here’s a conversation I repeat often which makes my brain hurt!
It goes something like this:
MARKETER: ”I think Google’s become entirely too random and unfair with their Quality Score system, so I’m just going to focus on SEO”
GLENN: “OK, well, where does SEO Traffic come from?”
MARKETER: “Uhm, well, I guess it comes mostly from Google”
GLENN: “So, [...]
Read the full article →
