September 9, 2009
We’ve covered the importance of building an email list to get more from AdWords starting here. An email list allows you to not just follow-up with customers, but stay-in touch with the vast majority who don’t buy right away. Over…
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September 4, 2009
Getting high clickthrough-rates on your ads is important. It’s key to beating-out the competition and lowering your costs-per-click. However, this focus often misses a far more important number, your conversion rates. Clickthrough-rates are a measure of how much attention you’re…
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