From the category archives:

Conversion Optimiser

AdWords Conversion Optimiser gets 'Target CPA bidding' option …

May 5, 2010

AdWords Conversion Optimiser gets ‘Target CPA bidding’ option. Vertical Leap News (press release) A new feature for the Conversion Optimiser tool lets Adwords users set a bid based on the average amount that they’d like to pay for a …

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Conversion Room: Free online training courses in the Google …

March 16, 2010

Save time and increase your profits with Conversion Optimiser, a free AdWords bidding feature that allows you to set a maximum cost-per-acquisition (CPA).

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Setting up and using AdWords Conversion Tracking is now even easier

November 12, 2009

Last week, our colleagues in the US posted on some changes which have been made to the AdWords interface. If you use AdWords Conversion Tracking, you may have already noticed that the interface for this tool has been redesigned so that it’s easier for …

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