From the category archives:

Conversion Optimiser

Setting up and using AdWords Conversion Tracking is now even easier

November 12, 2009

Last week, our colleagues in the US posted on some changes which have been made to the AdWords interface. If you use AdWords Conversion Tracking, you may have already noticed that the interface for this tool has been redesigned so that it’s easier for …

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Now even more AdWords campaigns | Top Industry News, Statistics …

October 20, 2009

The Conversion Optimiser is a free bid management tool that allows you to set your optimal cost-per-acquisition (CPA) values to make the most of your advertising spend and really drive profitability from AdWords .

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Companies and conversions: uSwitch reduce CPA by 40% using Conversion Optimiser

August 17, 2009

This week’s post in our ‘Companies and conversions’ series looks at uSwitch.com who began testing AdWords free bid management feature, the Conversion Optimiser. The decision to change from their old bid management strategy has led to a doubling of con…

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